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Questions

Every question, answered plainly.

These are the questions local owners and neighbors ask us most. Don't see yours? Ask us.

The basics

What is Locals 4 Good?

A big, beautiful 9x12 card, mailed every month to 10,000+ mailboxes in one neighborhood. Local owners reserve the spots, and their donations fund hands-on design training for young people at The Missing Pixel Project. It's a fundraising program of The Quietly Working Foundation, a 501(c)(3) nonprofit.

Can I see a card?

Every neighborhood page shows its real card, spot by spot: which spots are reserved and which are open. Every donor-partner gets a printed copy of their card in the mail.

See a neighborhood card

Is it an ad or a fundraiser?

Both. Your donation reserves your spot and funds the training.

Who runs it?

The Quietly Working Foundation, a 501(c)(3) nonprofit, EIN 20-5149597. It grew from Quietly Working, a creative agency founded in 1996.

Talk to a person

Why a printed card?

Because it lands in a real mailbox and stays in real hands. It comes back every month, and seeing the same name month after month is how neighbors come to know it. When the roof leaks or life changes, you want your name to be the one they remember.

Your trade and your spot

Can another business in my trade be on the same card?

No. One business per trade on each card. If you reserve roofing on a neighborhood card for a month, no other roofer appears on that card that month.

What if my trade is taken?

Ask to hear the moment it opens on that card. You can also check your trade in another neighborhood, or in a different month.

What if my trade isn't on the list?

Tell us what you do, and we'll look at your trade and write back.

Ask for your trade

Can I be on more than one neighborhood's card?

Yes. Each neighborhood has its own card, so you reserve a spot on each one you want.

Which neighborhood should I choose?

The one where your customers already live, or where you already work. The card builds trust close to home.

How do you choose neighborhoods?

We choose established neighborhoods where local owners want to be known. Each one gets its own card, mailed to every mailbox on its postal routes.

Paying

How does paying work?

Per card, per month, per neighborhood. You choose your size and your months, then pay once, securely, for all of them. Reserve 3 to 11 months and save 10%. Reserve 12 or more and save 20%. Every monthly figure on our site shows its full-year total beside it.

What does my donation include?

Free design if you'd like it, printing, postage, delivery to every mailbox on the routes, a link to your website from our online card, and a printed copy of the card mailed to you.

What does it come to per mailbox?

Every size on our pricing page shows it, figured from each neighborhood's real mailbox count.

See pricing

What if I need to cancel?

Write to support@quietlyworking.org. Cancel before your card's artwork is due, four weeks before it lands in mailboxes, and you get a full refund.

See every card's dates

How do you decide whether a card mails if not every spot is reserved?

As long as 13 of its 16 spots are reserved by the day its artwork is due, we print and mail the card. If, for any reason, a month's card isn't printed and mailed, you will be offered a choice between a refund for that month and two credits for the same size ad, in any of our neighborhoods, in any future month that's still open.

What about taxes?

This contribution is not tax deductible. Here's why: The Quietly Working Foundation is a 501(c)(3) nonprofit, and gifts to us can be. But your spot is advertising you receive in return (what the IRS calls a "quid pro quo"), and we price it at or below what comparable mail advertising costs, so no part of it is a charitable gift. Advertising like this is generally deductible as an ordinary business expense instead; the IRS's own example is a business that buys an ad in a church's concert program. We're not tax advisors, so please ask yours how it applies to you.

Our EIN is 20-5149597.

Where does my donation go?

Your donation covers printing, postage and delivery. What's left funds hands-on training at The Missing Pixel Project and the Foundation's work with young people. The average amount after expenses is $5,000 per postcard.

Why do you call me a donor-partner?

Because one dollar does two good things. Your donation reserves your spot and funds the training, so you're a partner in the work.

Results and timing

Will it work for me?

We won't promise you a number. What we can share is what independent research says about mail.

People trust it. Asked which ads they trust when deciding what to buy, 76% of 1,200 Americans picked ads they get in the mail, against 39% for online banner ads (MarketingSherpa, 2017).

People remember it. In a 2015 study by the Postal Service's Office of Inspector General and Temple University, people had a stronger emotional response to ads on postcards than to ads in email, and remembered them better.

It stays in the home. Mail delivered to every door, as our card is, stays in the home about six days and gets handled about three times, says a UK panel that tracks the mail of 1,100 homes (JICMAIL, 2026).

It works with your online ads, not against them. A QR code on your ad gives a curious neighbor one tap to your website.

It builds over time. Mail from a business people already know gets read far more than mail from a new name, and mail from a new name can be the first step to a neighbor becoming your customer (Postal Service Office of Inspector General, 2019). Mail builds memory and trust over months, not days.

We promise this: every card you're on goes to every mailbox on its routes. If you need leads within 30 days, this isn't that, and we'd rather tell you now.

Sources: MarketingSherpa, 2017Postal Service Office of Inspector General and Temple University, 2015JICMAIL, 2026Postal Service Office of Inspector General, 2019

How will I know it's working?

Give the card its own way to be counted: a phone number or web address you use only on the card, or a short code callers mention. Then ask every new caller how they heard of you. Give it a few months.

How often does the card go out?

Once a month, in each neighborhood.

Will I get a printed copy?

Yes. We always print extra cards, so we'll mail you a printed copy within two weeks of your card's in-mailbox date.

What happens after I reserve?

You get a confirmation email. Then you choose how your ad gets made: we design it with you, or you send your own art. You approve the proof, we print and mail the card, and a printed copy comes to you.

The mission

Who are the young designers?

Students at The Missing Pixel Project, our creative training program for underserved youth, 30 and younger. Award-winning professional designers mentor every one of them.

Why don't you show the students?

To protect them. We never share a student's name, face or voice. Their stories are theirs to tell, when they're ready.

What do students learn from my ad?

Whoever designs it, every ad teaches: how other designers tell a brand's story in a small space, business development, programming and development, pre-press layout, and how to create a legendary donor-partner experience from start to finish.

Can I trust young designers with my brand?

Yes. They work under professional mentorship, no design goes out without an award-winning designer's approval, and then you approve the final proof too. You get craft and care, and your donation funds real career training.

For neighbors

Why did I get this card?

It travels by Every Door Direct Mail, a U.S. Postal Service program that delivers to every mailbox on a postal route. Your mailbox is on one of our routes.

Meet this month's locals

Can you take me off the list?

We wish we could make that simple. Every Door Direct Mail goes to every mailbox on a route, so there's no mailing list, and no way for us to skip a single address. We'd still love to hear from you. Call (949) 373-3730 or write to support@quietlyworking.org, and a real person will talk it through with you.

How can I help the young designers?

Give to The Missing Pixel Project, or tell a local owner about the card.

Tell a local owner

Ask us

The route ahead

Where should the card go next?

These neighborhoods are on the route. Raise a flag for yours, and you help choose where the card goes after them.

  1. Coto Reserving now From January 2027
  2. RPV West Reserving now From January 2027
  3. Anaheim Hills West Reserving now From March 2027
  4. Mission Viejo North Reserving now From March 2027
  5. Newport Reserving now From March 2027
  6. Anaheim Hills East Reserving now From June 2027
  7. Mission Viejo South Reserving now From June 2027
  8. Mission Viejo Central Reserving now From September 2027

Your neighborhood?

Type your ZIP code and raise a flag. Raise one for every place you'd love the card to go.